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Calendar Colors - a collection of easy Perennials

News
10.02.2011

Syngenta FloriPro Services™ has developed an exciting and easy to understand concept for the grower, retailer and consumer that brings together a collection of perennials called Calendar Colors®.

   

The Calendar Colors® collection has been developed to make life easier when it comes to growing and choosing perennials.

Steve Waters, Technical Manager commented: “Calendar Colors is a concept that makes perennials easy to schedule for colour in every season. Growers are able to supply colourful plants throughout the year with the assistance of an easy to understand and use scheduling tool for ensuring the best possible plant is created for the desired period of flowering. For those growers that also market their product, the concept has an easy to understand message along with helpful merchandising POS to help simplify the world of perennials for everybody.”

For the grower, Calendar Colors® is a selection of Perennial varieties for all seasons, which means that as well as selling during the main retail periods there is the benefit of extra sales opportunities in addition to the standard sales periods of Annuals, Biennials and Pot Plants. Even if the grower is not an experienced with Perennials, the easy to follow guidelines and specially picked selection means that it has never been easier. By choosing the flowering period, Calendar Colors® advises when to order, pot and deliver to the retailer.

For the retailer, this means that they have the opportunity to have some of the best selection of Perennials throughout the whole year. They can offer colourful, attractive plants for impulse sales even after the main seasons. Calendar Colors® is also available with attractive and eye-catching point of sale material, including banners, labels, posters and pots, with the larger labels showing which ‘season’ each variety is applicable for.

And of course for the consumer, they are offered a collection of colourful plants that are easy to maintain in their gardens – whatever time of the year and can build a Calendar Colors® collection.
“This is a unique concept that is only available through FloriPro Services™, as the young plants, seeds and un-rooted cuttings distribution organisation of Syngenta, we are more focused now to bringing new marketing concepts to the industry that everyone within the business chain can benefit from.” Jodie Champion, Marketing Communications Manager. For more information, visit www.calendarcolors.com or contact your local Syngenta FloriPro Services™ representative.

 

FloriPro Services™ and Syngenta Flowers

Syngenta has two separate organisations for its flowers wholesale and distribution activities in the region Europe, Africa and Middle East (EAME).
Under the name of Syngenta Flowers, the wholesale organisation serves young plant producers and distributors. Syngenta Flowers offers an industry-leading range of genetic material, including the seeds assortment.

Under the name of FloriPro ServicesTM, the distribution organisation focuses on high-quality young plants, but also sells seeds and un-rooted cuttings directly to growers. FloriPro Services™ operates through its own dedicated and independent network across Europe, consisting of sales, marketing, customer service and technical service.

About Syngenta

Syngenta is one of the world's leading companies with more than 26,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please go to www.syngenta.com.

  


   
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