You are here

Syngenta establishes separate flowers wholesale and distribution activities in Europe


Syngenta has announced its plans to establish two separate organisations for its flowers wholesale and distribution activities in the region Europe, Africa and Middle East (EAME).


Georg Goeres, Head EAME Lawn & Garden, says: “With this new structure we are establishing a clear customer centric approach for our wholesale and distribution business. This step will allow us to best serve each of the distinct customer groups and will further strengthen our leading position in the flowers industry.”

Under the name of Syngenta Flowers, the wholesale organisation will serve young plant producers and distributors. Syngenta Flowers will offer an industry-leading range of genetic material, including the recently acquired Goldsmith Seeds assortment, as well as providing professional crop advice. Syngenta Flowers will also develop the ornamental controls business in the region, combining the crop protection and flowers expertise of Syngenta into a unique value adding offer.

Eric Lekkerkerk, who will lead Syngenta Flowers in EAME, remarked: “Syngenta Flowers will stand for innovation, quality and reliability in the supply of seeds and cuttings. We will be gradually opening up our assortment to more distribution partners in the future.”

Under the name of FloriPro ServicesTM, the distribution organisation will mainly focus on high-quality young plants, but also sell seeds and un-rooted cuttings directly to growers. FloriPro Services™ will operate through its own dedicated and independent network across Europe, consisting of sales, marketing, customer service and technical service.

Taner Aykac, who will head up FloriPro Services™, says: “FloriPro Services™ will bring an expanded line of products and services to growers, in order to increase their efficiency and profitability. Through excellence in services and supply efficiency we aim to be the grower’s supplier of choice.”

The process to establish separate wholesale and distribution activities will continue over the coming months. Syngenta will present FloriPro Services™ and Syngenta Flowers for the first time at the IPM 2010.

About Syngenta


Syngenta is one of the world's leading companies with more than 24,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please go to or




Cautionary Statement Regarding Forward-Looking Statements

This document contains forward-looking statements, which can be identified by terminology such as ‘expect’, ‘would’, ‘will’, ‘potential’, ‘plans’, ‘prospects’, ‘estimated’, ‘aiming’, ‘on track’ and similar expressions. Such statements may be subject to risks and uncertainties that could cause the actual results to differ materially from these statements. We refer you to Syngenta's publicly available filings with the U.S. Securities and Exchange Commission for information about these and other risks and uncertainties. Syngenta assumes no obligation to update forward-looking statements to reflect actual results, changed assumptions or other factors. This document does not constitute, or form part of, any offer or invitation to sell or issue, or any solicitation of any offer, to purchase or subscribe for any ordinary shares in Syngenta AG, or Syngenta ADSs, nor shall it form the basis of, or be relied on in connection with, any contract therefore.