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FlowerTrials® 2018 – a must-see event

News
19.06.2018
Imara flower trials

There was a great opportunity to catch some breath-taking innovations from June 12-15 at the FlowerTrials® 2018 in De Lier, the Netherlands.

Visitors from around the world came to the Syngenta Flowers young plant location for one event in particular. It was the unveiling of our major innovation in Impatiens walleriana - Imara®.

To the delight of all, this gardener’s favourite is making a comeback and is more resistant to downy mildew than ever before. Imara® is guaranteed to flourish in home gardens and for growers its reliable, low-maintenance and economical production make it a big attraction.

There was also a major presentation on our stunning Calliope® pelargonium; currently the focus of our biggest-ever retail campaign in the UK, Germany and Switzerland. With long-lasting flowers, outstanding intense colours, and all-season long interest, these worry-free plants are exactly what modern gardeners dream of.

The bigger show areas included a retail area, which demonstrated how some of our retail concepts and plants, such as the Calliope®, work together ‘in the real world’.

Our Flower Show Field was also open to showcase our entire assortment – including a terrace of Impatiens walleriana Imara®, bathed in sunlight.

For further information about FlowerTrials® 2018, contact your sales rep.

 

Check out the highlights from our 2018 Flower Trials!